The Gender Brand

Business, Network Marketing.

The law of positioning in advertising - advertising is a important instrument in the marketing world. One of those main factors is positioning.

Many factors should be addressed for advertising to be a successful. - poisoning solves the dangerous grime of being in the wrong place at the right time, developed to find ways of finding room for new products in highly developed markets, poisoning became a most important educative notion in the world' s developing markets. Advertising is not communication. The poisoning notion challenges an idea that is the heart and soul of the advertising community: that the primary function of advertising is to communicate. "Tell more, sell more" was the old advertising adage. Advertising is poisoning. What the best advertising does, is to establish, however and strengthen a position in the prospect' s mind. The best advertising communicates little concerning the product or service.

Marketing people used to talk about the 4 P' s: product, place, promotion, price. - and no company could begin a new brand without first writing a positioning. Now they talk about the 5 P' s, the original four plus positioning. When you study these poisoning statements, you can distinguish where marketing people have gotten off track in general. We want to locate our brand as the premier product in the category. They are written from the company' s point of view.

What' s wrong with a positioning statement like this? - it leaves the prospect out of the equation. All. A positioning statement should be made from the prospect' s point of view: There' s an open hole in the mind for a premium product in the category. Price is the easiest hole in the mind to understand and it' s one of the easiest holes to fill. The Open Hole. Haagen - Dazes decision to introduce a more expensive line of ice cream set up the" premium" ice - cream position for the brand and made Haagen - Dazs one of thestablemarketing successes of the past several decades.

It was the first brand to occupy the high - priced beer position in the mind. - what haagen - dazs did in ice cream, heineken did in beer. Then the folks at Anheuser - Busch decidedthat if Heineken was the first high - priced imported beer, then they could occupy the position as the first high - priced imported beer, a position that the Anheuser - Busch Michelob brand occupies today. Low price is another. High price is only one of the open holes in the mind. What Haagen - Dazs Heineken and Mercedes did at the high end, brands like Wal - Mart and South west Airlines have done at the low end. Stolichnaya was the first vodka to occupy the high - priced position in the mind.

Minds can change. - as time went on and the cold war heated up, americans were turned off by a russian vodka like stolichnaya. Today Absolute outsells Stolichnaya in the US by about three to one. So Absolute moved smartly into the high - priced vodka position. How many price holes are there in a typical mind? Basically there are three: the regular brand, the low priced brand and the high - priced brand. It depends on the category.

When you own three brands that occupy all three positions, you can be said to win the Triple Crown of Branding. - budweiser, the largest - selling regular beer. Anheuser - Busch, has Busch, for example, the largest - selling, low - priced beer. And Michelob, the largest - selling high - priced beer. Today, for example, Grey Goose Vodka, is growing faster than Absolut and is not far behind Stolichnaya in sales, and is sure to pass the Russian brand sometime in the future. "Country of origin" is another noticeable hole in the mind. In some categories, there is room for an" ultra high - priced" brand. Toyota was the first to fill the Japanese imported - car hole and became the leading brand.

Some consultants have called this positioning strategy, "the first - mover advantage, " nevertheless that is not so. - they did it again with lexus, which became the leading high - priced japanese automobile brand. It' s an advantage, but it' s not the reason that most leader brands got to be leader. That is, the brand that gets into the mind first is the winner, not necessarily the brand that is first in the category. It' s the" first minder" advantage. For instance, Duryea was the first automobile on the road, nevertheless never got into the mind.

The New Category. - ford was the first automobile in the mind. Sometimes there are no open holes in the prospect' s mind and you have to create one. Developed in the 1960s by a team of doctors to add the Gators football team at the University of Florida the band now does over$ 2 billion in worldwide sales. We describe this positioning strategy; "create a new category you can be first in. " Gatorade, was the first, for instance sports drink. PowerBar was the first energy bar and now rule this fast growing market. PowerBar to them is just a candy bar with a different name to help purchasers allay their guilt feelings about eating a candy bar.

Some critics, think this is, of course only wordplay. - most likely there is little actual difference between a candy bar and a powerbar, but not so in the mind. purchasers consider them to be two different categories. Buyers like alternative. The Number - two Brand. At times you can build a powerful brand just by giving purchasers an variety to the leading brand. Most likely if we can produce a superior product than the leader, " goes the thinking. "we won' t necessarily overtake them, nevertheless we will wind up in the number two position. " This is the worst possible approach for a prospect live number two brand why? Nevertheless what strategy can best deliver the number - two position?

For the reason that the better product cannot win in the marketplace even if purchasers expect it to win. - because the leader in your field has already created the perception of producing the superior product. As a matter of fact, there is a strong axiom, in the minds, or belief of purchasers that" the best product or service winin the marketplace. " While everyone believes that the better product will win in the marketplace, the worst possible strategy for any company is to strive to produce a" superior product. " Why is this so? If you endeavor to claim that your product is better, the prospect thinks, "No, it can' t be better. They try to( 1) produce a better product and( 2) communicate that difference to customers and prospects. Otherwise it would be the leader. " Yet what do most companies endeavor to do? While it' s easy to do( 1) , it' s almost impossible to do( 2) .

Royal Grown thinks so and their research shows that 57% of prospects prefer the test of Royal Crown cola to coca - cola Classic. - is royal grown cola a better tasting cola than coca - cola? That' s a pretty big difference. What they need to do, you might be thinking, is to communicate that disparity. Nevertheless, the better tasting cola( Royal Grown) has only two per cent of the cola market. Well they' ve tried that and it doesn' t work. "That can' t be, " the prospect thinks. "If Royal Crown were the better - tasting cola, it would be the leader, not coke. Would 100000 tastes tests have made a difference?

There should be something wrong with the research. " Essentially, the Royal crown company hired an independent research organization to conduct 00000 taste tests comparing its product with Coca - cola. - no. Then how do you become a strong number - two brand? You believe what you want to believe and if you believe that the superior product winin the marketplace, then you think coca - cola should be the superior product because it is the leader. You become the opposite of the leader. So Pepsi - cola said, "You don' t want to drink what your parents drank, you' re the Pepsi Generation. " The Specialist.

Coca - cola is the old, established brand which means that your parents drank coca - cola. - every coffee shop in american sells coffee, but they also sell hamburgers, french fries, hot dogs, apple pie, and dozens of, doughnuts other foods and beverages. So did McDonald' s, which specialized in hamburgers. So Starbucks specialized in coffee and became a very successful brand. And Dunkin' Donuts which specialized in doughnuts. The largest air - cargo company in America was Emery Air Freight. And subway which specialized in submarine sandwiches.

What Kind of services did Emery offer? - so federal express specialized in" small packages, overnight" and became a much more successful brand than emery. Everything - large packages, overnight delivery, mall packages, inexpensive two - and three - day deliveries. Enterprise Rent - Car specialized in the" insurance replacement" business and became the largest car - rental company in America. Hanes was the largest - Selling Panty - hose brand in department stores in America, but Hanes had a challenge. The Channel Brand.

Women were not shopping at department stores often enough. - supermarkets were the rational choice. (women visit a supermarket almost twice a week. ) therefore hanes developed a 2ndbrand for supermarket distribution only. Therefore the company wanted to increaseits distribution. The" L' eggs" name was particularly good choice because it was a double entendre( legs and eggs) . L' eggs, the first supermarket panty - hose brand, became the largest - selling panty - hose brand in the country. To strengthen the name, the product was packaged in a plastic container that appeared like an egg. The Gender Brand.

Marlboro became a big brand by positioning itself as the first cigarette for men. - sometimes you can build a brand by focusing on half the market. Virginia slims became a big brand by positioning itself as the first cigarette for women. The" Bad Name" Problem. Right Card became a big brand by positioning itself as the first deodorant for men. Complicating the search for an open hole in the mind is the issue of the name.

Ralph Lifshitz was a young fashion designer in New York who wished for better thing. - you can' t put a square peg in a round hole and you can' t fill a hole in the mind with a bad, name, or inappropriate. Therefore he changed his name to Ralph Lauren and made his Polo brand into the most successful fashion brand in the world. Of course not. Could he have accomplished his goal with the name polo Ralph Lifshitz? Many Asian names will not work outside of Asia.

When the Tokyo Tsushin Kogyo company started to sell its products in the US, the company alteredits name to Sony. - names like daewoo, daihatsu and matsushita are difficult to pronounce and difficult to spell outside of asia. A good move. The" One Name, Two Holes" Problem. Many Asian companies that want to build worldwide brands will have to do the same. Then there is the problem of endeavoring to use identicalname to fill two different holes.

It was a catastrophe. - xerox, the leading brand of office copier, strived to get into the mainframe computer market with the xerox name. Are there successful examples of line extension? Or they happen with weak brands with little identity in their categories. Indeed, however these usually happen in weak markets where no single brand prevails the category. That means, if your brand doesn' t stand for anything in one category, you can move it to another category where it won' t stand for anything either. Some Companies think they can change what their brands symbolize.

The" Moving - the - Hole" Problem. - so volkswagen is endeavoring to sell a$ 100, 000 automobile called the phaeton. You can deepen a hole, you can broaden a hole, but the one thing you can' t do with a hole is move it. And Mercedes - Benz is endeavoring to sell$ 20, 000 A - class Vehicles. When a brand is strongly built in the mind, if ever, it can infrequently, be moved to a new location. That' s where you can win and that' s where you can also lose.

You can' t go wrong, if you take, nevertheless your mind off your product, and your company, your brand and focus instead on the mind of the consumer.

Personalized Stamps Are Great Fun To Use

Business, Network Marketing.

Promoting your with personalized stamps - did you know that you can promote your wellness business with personalized stamps? Even though many people pay their bills online, there are often bills that we mail on a monthly basis.

Personalized stamps are great fun to use. - why not take advantage of your regular mail to be able to promote your wellness business with personalized stamps? Right at your mailbox is a great marketing tool that many people do not think about. Personalized stamps are a terrific marketing tool to use. Stop for a moment and think about all the people that end up looking at your mail to get it from your mailbox to the company that you' re paying a bill to or someone you are writing a letter to. Picture this.

There will be a minimum of three to five people that will handle that one envelope. - the envelope has your wellness website address and logo on it. Chances are that a few people are going to write down that address and visit it. People are naturally curious. As you know, once they come to your wellness website, the products and services virtually sell themselves. You want a logo that is not full a lot of detail because the details will not show up well on the small area.

The starting point is to create a company logo that looks good when it is small. - you should also select a logo that has bright colors. Selecting your wellness business logo is important for using personalized stamps for promotion. Red is good because it automatically grabs people' s attention and gets them to stop. Next, you will should go on the internet and find a company that will let you upload your logo and web address for your personalized stamps. The expense is well worth getting the additional advertising and marketing your wellness home business.

Many companies are available and offer some terrific prices. - upload your wellness home business logo and web address and order your personalized stamps. Everything that you mail should have the stamp. What types of mail should you place the personalized stamps? It is a good idea to send a thank you card to customers for their orders. You can even have customized personal stamps that are postage rate for post cards. This will increase the chances of repeat sales.

You can hand write a thank you note on an index card and send it to your customer with the personalized stamp. - you only charge them the actual postage fee and not the personalization fee. If you mail volume is low, you might get co - workers, friends and relatives to agree to use the stamps. Many people do not think about or care what stamps they use as long as they are getting their stuff mailed. The response that you will get with increased traffic might truly surprise you. Personalized postage stamps are is remarkable marketing tools for letting people know that you have a small wellness home business.

Traffic means that you will have increased sales and sales mean that you will have a larger customer base of repeat customers.

In General Spam Is Unsolicited Emails Which Are Part Of An Advertising Campaign

Business, Network Marketing.

Internet marketing: the fine line between internet marketing and spam - savvy business owners who take advantage of internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam. In general spam is unsolicited emails which are part of an advertising campaign.

The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. - the term spam can also apply to message board postings which are posted solely for advertising purposes. First we will consider the use of message boards for the purpose of Internet marketing. This article will examine the differences between effective Internet marketing and spam. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. Most message boards have asset of guidelines which the users must follow when making posts. These message boards allow users to register and post messages.

These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. - message boards are ideal for internet marketing because they can provide a business owner with access to a specialized target audience. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. Here you may learn a great deal about the concerns of your target audience.

This is considered to be smart Internet marketing. - this can be damaging because these members may opt to avoid your website even if they have a need for your services. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. E - newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them.

This is not effective because you are not likely to reach a large population of your target audience. - some recipients may even report you to their internet service provider who may investigate the claim that you are a spammer. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. A better way to approach the concept of email marketing is to only send e - newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.

Are You Over Loaded With Debts

Business, Network Marketing.

Singing auditions - stagedooraccess.com - dance auditions 633329826590551250 - are you over loaded with debts? Do you want to circumvent impoverishment or arrears?

Are you not able to dominate amount overdue? - did you answer yes to all these questions? Debt bosses solution is a way of paying your arrears with a once - a - month recompense that you can afford based on your particular circumstances. If so, then debt supervision solution is for you. No disbelief to get your supplement to demote monthly payments can be hard as the creditors are often attached with the word no. Debt managers solution will take extreme care to assure the creditor as many turn down the consonance. But to make your creditors assent is not not on.

The subsequent ways by which the debt board solution helps you are - - 1) Go through your money with you. 2) Agree an affordable frequent expense with you. 3) Prepare a Financial Statement and Budget. 4) Negotiate with your. 5) Distribute your to your creditors. - but the overturning written notice is received within 7 days of making the agreement. One more thing you may remember while taking debt employers solution is you can scratch the deal and be titled to a full repayment of money. This is acknowledged as& lsquo. Once the debt management solution programme is under way you can stop the harmony any time and no penalty is added to it. Chilling off& ; period after which debt directors solution average terms apply.

As such there is no least or maximum time indenture. - of class no debt is trivial if you can& rsquo. The good turn can be used as long as you want until you feel self - assured to deal with your over. T afford it. In not at the agreed level and on the agreed your creditor may with draw his boost for the plan. But debt executives solution is accommodating for those who are with portly amounts of amount outstanding, by and large in spare of �20, 00Debt administration solution is useful to unsecured amount overdue and not to secured loans like utilities, etc which you, CCJs keep on to pay and debt controlling rite is not required.

But as said& lsquo. - would be the slogan of your dell sum unpaid. Prevention is better than cure& rsquo. Debt running solution not only mends your debt but also improves your credit history. It is to be sure not a good thing that many public are misguided into taking that are not fitting to their business situation. Loan borrowing is like once in a life time decision and much is at stake.

This leads to many similar questions. - the difficult with this solution of debt problems is that it includes a lot more than straightforwardly debt. A debt solution like bankruptcy have a duty to actually only be used as a last possible solution. When big name declares them self, all debt assembly conduct against that person are. The most key omission is that when a loan is by land can seek assistance from the stay and seize that house. The Supreme Court grants an" automatic stay" , which - with a few revenue that creditors come after the money owed to them.

The extra exceptions are student loan debt, child furtherance and, alimony taxes. - this possessions is then sold and the takings are distributed surrounded by the creditors. The buttocks for the person who this solution to disregard his debt is that he or she must hand over all non - excepted property. There are two of this solution of your debt problems: . Chapter 13 a person to keep most of their income, but have to make a plan to pay the debt back to on their future income. Chapter 7which that a person is necessary to hand over much of their goods, but cannot seek reparation from further income.

Under this plan, the close can require to live within a very harsh modest. - one of the biggest shortcoming is that both debt rub out will significantly impact a person' s credit rate. As you see, there are to both debt eradication plans. For this motive, declaring yourself bankrupt is a solution of your debt problems that ought to be evaluated very thoroughly and warily. A being in debt habitually the whole kit and caboodle with a debt consolidation counselor to find a way to consolidation all the debt he or she has into one, handy medium - term payment. Debt consolidation and KEYWORD is designed to lower the recurrent payments and the leisure pursuit rate of a type who has a large volume of debt.

The debt psychoanalyst generally will do a free debt consolidation analysis to come up with a plan. - however, the purchaser is under no thankfulness to resign yourself the plan. If the conceivable customer agrees to the plan, it is put into condition. The term" debt consolidation" is often distorted and can be harmed by mortgage brokers and banks in neatness to sell star in debt a high notice subsequent mortgage or to encourage them to refinance their home. A loan or KEYWORD is in all prospect not the greatest way out to a debt problem. A next mortgage or refinancing can, in the long run, put a somebody supplementary into debt and is certainly not a good solution.

Debt consolidation enables one to solve the fundamental problems of high debt without having to take harsh steps like bankruptcy. - if there are any questions or doubts, they should be discussed with the debt consolidation loan psychotherapist. A mortgagor should elementary make sure that the terminology of the debt consolidation online loan are agreed. The benefits of a debt consolidation loan can be numerous. Over limit and late fees are often eliminated by production one basic season payments on time. Monthly expenses are in general reduced by up to 50% .

Delinquent accounts turn to current level yet again boosting the borrowerР� Ðâ� �� Р� †�... ¡ÃÂ ²Ã¢â‚¬ �... ¾Ã�? �... ¾s credit ranking to a reasonable smooth. - it would be best to find the most cost cost - effective resolution in the shortest pass��' � �(C) of time, but dredge up that doing identifiable due diligence aforementioned to you construction a" buying" decision is main. Once you' ve identified KEYWORD your main debt unruly, what' s left is to take accomplishment in the right way. Choosing the Best Debt Solution for Your NeedsDon' t just go with the head bid you receive. A debt consolidation loan might be the answer for you if the leisure activity and the payment nomenclature are beneficial. Uniformed consumers tend to privileged a mixture based on what their friends or family recommend, your own debt key may be different dependent on the extent of debt you are in and your financial capabilities.

This doesn' t mean that the best answer would be to consolidate your debt. - debt settlement and negotiation can be achieved by finding good explanation providers. You may find it functional to associate a credit therapist if the aggregate of debt you are in isn' t too high. The vast middle - of - the - road of debt managing organizations will get along payments for you and negotiate the curiosity rates with your creditors, if feasible. Keep in mind that if your situation is similar to this one you will need to touching base a sub - prime giver to help consolidate your debt. Problematic Credit ScoresPeople with bad credit that are concealed in debt may find the best cocktail to be a debt consolidation loan for bad credit ratings.

If credit card debt is the main badly - behaved you power have to put up some surety in imperative to get a loan at the best attentiveness rate.

Call An Advertising Agency

Business, Network Marketing.

How to find good marketing agency? - generate efficient and professional looking marketing materials with the help and skill of a good marketing agency. Post an ad on Internet message boards and employment sites that concentrate in graphic arts. Look for the Internet using the keywords like market, agency and agents to find the Web sites of persons and companies offering marketing agency services.

Take note of other company' s ads and promotional materials. - place a classified ad in local newspaper or a marketing agency or publishing periodical. If anything catches eye, contact the company' s marketing subdivision and find out the name of the marketing agency. Call an advertising agency. Check out many marketing agencies before making a commitment. Most agencies have marketing agency or have a long list of freelance artists they use.

Request and review varied samples of each marketing agency' s work. - the person starts to feel that for the growth of the business, one need to get the help of a good outside marketing agency. Need of good marketing agencies: This situation arises when someone has tried best by self and is not getting satisfactory results. Once the person realizes the need of help, the important question becomes arises to choose the right agency. The person has to carefully consider several aspects in hiring the services of any outside marketing agency. This is not a small choice.

Prepare a Short List of Candidates - To start the process of choosing a good marketing agency to promote business, begin with creating a short list of candidates. - this short list is going to be very important. The goal is to find a marketing agency that is located in near area and has the knowledge and experience. Since once it is done then all other doors of other options are closed. Know strengths and weaknesses - The next thing to think when looking for a marketing agency is the strength of business. So, take time for doing the research and preparing the list.

If the vision is clear of the strengths, then one knows the areas where no help is required. - these are the areas where the outside agency can give the most support. Knowing strengths also indicates what the weaknesses are. This makes job of choosing the best agency easier. Position of the agency - Another significant issue in the procedure of finding a good marketing agency is its place. One can choose the agency that has specific knowledge in the area where the company needs it the most.

If the person feels that more face - to - face meetings are required with the marketing agency, then it is better to opt for a local agency. - another benefit of hiring the services of a local marketing agency is that one might be able to lower costs.

But That Is The Most Powerful Form Of The Home Business Marketing

Business, Network Marketing.

Attraction is among the best internet home based business ideas - because, those who master the law of attraction, can profit from their best internet home based business ideas much more than those, who think that the home business marketing is just a technique. Concentrate To Think The Power Of Attraction.

I have met these tech people many, many times online and when I see their sites and marketing material, they would need the attraction techniques, not the HTML techniques. - you see, the marketing of the best internet home based business ideas is mostly communication with your customers or potential customers. The first step is to think that you have to attract people in the same way as you persuade your child, if you have one, to eat. These conversations are mostly done by emails, but they work according to the same rules than whatever communication between people. It does not succeed by forcing or by telling about the healthy vitamins, which he will get. Many people can do this naturally, and they are, without any planning really good at that, but those who are not, can train it and become good ones. It happens with emotions, by attracting him to eat.

If you are afraid of failures, so what can you loose, if you try? - and most probable you will become much more happier, because the purpose of attraction is good and positive and that will give you a good mood and feeling. The truth is that you can only win. It will raise your best internet home based business ideas to the different level, because they will have more emotion in communication and the emotions will build the meaning into your marketing. We all are good attractors, but most of us have never thought that. Make An Attraction Plan And Write It Down. If we want to use it in the promotions of our best internet home based business ideas, we have to write our attraction strenghts on paper, because we have to use our natural attraction skills.

It is wise to put this material on the walls of your working room, so you can keep them in mind. - the power to attract is very emotional skill and therefore needs a lot of creative material, i. e. pictures from the magazines, slogans and thoughts, photos. Be ready to add new ideas regularly into the plan, because your creativity will produce them. You will see, that your best internet home based business ideas will get a lot of marketing material out of this material. When you have a creative world of your attractive things on your wall, you can start to plan real campaigns out of them. More emotional, I hope!

It can be a little bit difficult to start with the attraction issue, because you have to put yourself into fire. - do not postpone the starting. Everything must come from your own feelings and told with the marketing terms. And, the skill to attract does not mean that you should cheat people. But do not postpone it, do it now! No, never! It must follow the great idea of: The Truth Well Told.

The skill to attract is a part of the relationship building and the most important rule there is honesty and trust. - this means the style by which you will build up a pleasant feeling between you and the target person, which will lead step by step to the purchase without any force. It is quite sensitive to use and needs a personal style, a person to person communication. As you will see and understand the skill to attract is very, but requires a, very powerful responsible touch in the marketing of your best internet home based busines ideas. But that is the most powerful form of the home business marketing!

So Next Time You Wonder: Does Network Marketing Work

Business, Network Marketing.

Does network marketing work? - when most people hear the term" network marketing, " they look for a quick way to escape. Did the ones trying to recruit end up successful and find their wealth?

For too many years, family members and friends have been bombarded by other family members and friends to join them on the great Amway ride to wealth and happiness. - most likely they didn' t. A great marketing plan can be the difference between success and failure. They had the desire to succeed, but they went about it the wrong way, driving people away from their products rather than pulling them in. Does network marketing work? The first tip - - and the one most people get wrong - - is to assume that everyone will want what you have to sell, which is not true. Yes, and there are many great marketing techniques you can use to help achieve success.

Thinking this way will waste a lot of time and effort while you try to sell to uninterested people. - when trying to build your own mlm downline, don' t waste your time on people who sign up but have no motivation or drive to succeed. Think of who your target customers are, and focus your marketing efforts on them. Focus your attention on the people in your downline who are willing to work and forget the others. The majority of people will not buy something the first time they see it. When you receive leads, follow up with them.

You will encounter impulse buyers, but most often they will need to see it a few times before they decide whether or not it is what they want. - make sure you are keeping up with the times. Have an auto - responder set up and monthly newsletters, which makes following up a lot easier for you. You need to know what marketing methods work and which ones don' t. Research current marketing methods like social book - marking and article marketing and use them. If you don' t enjoy getting calls from telemarketers or having salespeople show up at your door, chances are other people don' t either. Like your product.

It is almost impossible and not fair to you. - how can you successfully sell a product or business if you yourself don' t like it? With so many network marketing opportunities available there is no reason you have to be stuck trying to sell products you don' t like and don' t use. Blogging has taken on a life of its own online so why not take advantage of it? Ride Internet trends. If you don' t have the time or resources to do the blogging yourself, hire someone to do it for you.

By posting your url each time you blog you are creating back - links to your website, enhancing your Web presence. - blogging will help get your name and business seen. Don' t be a stranger. Find forums that relate to your business. Start participating in discussion forums. Offer advice, answer questions and post articles. Create a signature that includes your website address, which gives others a way to check out your website.

You will be seen as an expert in your field and as someone who is willing to help. - your goal as a network marketer is to attract people to your site. Create and publish a monthly newsletter that reminds potential clients of your products and any important upcoming events. It may take a few times before they join but if they only come once chances are you have lost them as a down line prospect. Eliminate any pushy sales tactics or sales hype with this letter. Being pushy will do just that, something you want, push them away to avoid.

If you keep the information useful, you will keep them interested. - on average it takes a website visitor seven visits before they sign up or buy anything. Another powerful marketing strategy and a great way to help build your own MLM is to write a press release. Without a reminder do you think they would visit your website seven times? A press release gives you the opportunity to provide your story to others. A well - written press release has the capability of creating interest across the internet for a long time. When writing your press release include the who, where, what, when, why and how of your business.

This is one of the most powerful marketing tools you can utilize. - you will know the answer is yes. So next time you wonder: Does network marketing work? Be persistent, have the drive and desire to succeed and use the right marketing techniques, and you may find yourself exactly where you want to be, at the top.

You' Re Advertising Yourself And Your Business In A Very Amateur Way

Business, Network Marketing.

Not everyone "wants in" on your mannatech business - if you' re a distributor involved with mannatech, i can almost guarantee you that you' ve heard this blatantly false lie at one of your trainings" everyone is your prospect! " or maybe it sounded something like this. "everyone wants this, they just don' t know it yet! " this horrendous lie has some distributors talking to everyone within a two - foot radius of them about their awesome business opportunity. Listen to that nonsense!

Whether it' s a college student waiting tables at Red Lobster or if it' s a middle - aged cashier working the register at your supermarket, they all want in on your business! - and to think this blasphemy is passed off as an effective prospecting and recruiting technique by mlm companies to their distributors. I can' t imagine why. People wonder why the network marketing industry has such a bad reputation. Maybe it' s because these cave man methods of recruiting have placed Mannatech distributors on the same level as that one college student outside your gas station peddling" wholesale designer fragrances. " It' s hard to take him seriously when he' s offering you a 1 - liter bottle of" Kenneth Cole' s Black" for only 15 bucks. Let me give it to you straight up.

The same can be said for network marketers who try to recruit anything that moves and breathes into their down - lines. - in network marketing, everyone isn' t your prospect. Everyone doesn' t have what it takes to run their own business and be an entrepreneur, and some people just don' t want to! This idea might be hard to chew on, but it' s true. Some people really enjoy waking up and going to Blockbuster Video for another eight hour shift, and some people have all the money that they' ll ever need. Because no one is worth your time until they' ve shown an interest in what you' re offering.

Whatever the reason might be, you shouldn' t spend your time and energy trying to convince anyone to become involved with your business. - i' d be willing to bet that you' ve all targeted that" perfect mlm prospect. " that special someone who upon joining your mannatech business will explode your downline. Sure, you could potentially approach this person, but he' s not worth spending any quality time on until he' s seeking a solution to his problem. This person just got layed off, has ridiculous social skills, knows all the right people and would be an absolutely perfect fit. If you decide to approach your prospect this way, it shows them that you' re the type of businessperson who isn' t professional or successful enough to invest in some respectable marketing methods. Again, this gets into the whole issue of all the negativity surrounding the industry, and why distributors aren' t taken seriously by their prospects. You' re advertising yourself and your business in a very amateur way.

It comes down to this one simple principle. - it just won' t work, because this method screams desperation! You can' t pursue prospects, and relentlessly pitch them about your Mannatech business opportunity. Your prospects will view you as an unprofessional nuisance. Who finds who first is very important. In mlm this isn' t a good image to have.

When your prospect finds you and seeks your professional opinion, you' re viewed as the expert. - it just doesn' t make any sense to headhunt and force - feed prospects who aren' t the least bit interested in your business. (crazy as that may sound) there are lots of people in the world that want to start their own business, and the people you should be spending your time with are the ones who go out of their way looking for a way to do this. Positioning yourself this way is definitely one of the keys to successful recruiting.

The Majority Of People Running A Network Marketing Business Don' T Achieve Immediate Success

Business, Network Marketing.

These network marketing tips are the secret to your mlm success! - forget about all the network marketing tips suggesting you' ll make a boat load of money in the mlm business. What asset am I talking about? You won' t make one dime if you don' t develop the one asset guaranteed to see you achieve your end goal.

It' s your long term mindset. - it doesn' t matter which way you look at this business it' s simply not geared for short term gains. The majority of people running a network marketing business don' t achieve immediate success. Sure it' s been done before but it' s the exception rather than the norm. Many distributors in fact, over 90% "pull the plug" on their business in the first three months not because the business failed them but simply because they frustrate themselves into defeat. Focus and discipline are two key ingredients in developing a long term mindset. Why is this?

The truth is they shouldn' t expect immediate results and the sad fact is, many are recruited and lured into the business on the promise of instant riches. - the short answer is they don' t achieve immediate results. More Network Marketing Tips. Your planning has to been based around your overall focus. Write this network marketing tip down and ingrain it into your mind if you are looking at joining the business. That focus should revolve around a long term strategy, whether it' s a one year, two year or even a five year plan. To achieve your long term goal you are going to have to achieve some minor victories along the way.

It certainly shouldn' t be one month. - in other words you will set yourself a series of short term attainable goals on the way to your ultimate aim. One of the keys to this is developing those two key essential ingredients in focus and discipline. Focus And Discipline Are Key. One without the other won' t necessarily result in failure but combine the two, and you will become an irresistable force. Disappearing motivation in network marketing is all too common.

Discipline is like an emergency generator when your motivation wanes. - those who succeed are the" troopers" who maintain a strong focus on their long term goal and engineer the discipline to push on. In horse racing terms, do this and you' ll back a winner. So, of all the network marketing tips you take on board in your quest to build your business it' s this - develop a long term mindset and get your focus and discipline working in unison.

Phenomena 1: Online Games Industry

Business, Network Marketing.

Online games entertainment meets social networking in unique way. - read carefully, the growth of online games entertainment is quietly generating new millionaires. This is a very special window of time for you, if you are reading this article before September 200 Having discovered this article about online games entertainment you are now one of the early pioneers to have found out about this new insider advantage gaining you access to the official prelaunch of a new and exciting online games social networking platform. What you have is" The first movers advantage" for yourself to take a hold of now!

Fields once said, "All I ask for is an unfair advantage. " Because you are here reading this online games report now at this particular moment in time. - now you' ve taken that all - important first step and are reading this report about online games and social networking, you are in the unique and privideged position of being amongst a group of pioneering entreprenuers who already know about this and are taking affirmative action. Consider yourself priviledged to be reading this much soon enough to act on it. Even though I have been given permission to share this information about the online games entertainment industry with you this is only part of the full report. Traditionally, this is the perfect time to position yourself in the online games and social networking market building for yourself immense momentum. This is about the first online games company ever to launch a business that encapsulates three of the most exiting phenomena on the internet: Online Games Entertainment, Social Networking using Web 0, and a new way of network marketing, which has been described as" Social Market/ Network Marketing 0" . You' re early progress will easily move you through the pre - launch phase to launching in September 2007 with an established network on which you can immediately enjoy profit from.

We will be the first company ever to launch a business that encapsulates three of the most exiting phenomena on the internet: Online Games Entertainment, Social Networking using Web 0, and a fun new way of network marketing that' s works like crazy. - the online games and entertainment industry, although already a large and growing market, is extra special right now because of the timing. Phenomena 1: Online Games Industry. Timing is critical in business, and this market has been identified as the next evolutionary step in online entertainment. Online Games are also having an impact on people' s productivity at work. Playing Online Games Raises Worker Productivity Levels.

AwardWinner survey( May 2007) showed that 76% of those who play intermittently at work achieve improved job performance. - what' s more an amazing 72% relied on game breaks to reduce job - related stress. The findings examined whether playing casual online games at work enhanced employee creativity, energy and overall productivity. 80% Of the respondents, who played online games during the workday felt better focussed as a result of this periodic mental break.

Goals Are Not Wishes

Business, Network Marketing.

Be an mlm success story - - set realistic goals and take consistent action - when i started setting goals for my network marketing business, i honestly had no idea what i was doing. I counted on each conversation lasting about 10 minutes, which meant I would make about 6 calls an hour, or around 20 calls a day. My plan was this: Since I had about 3 hours in the evenings to work my business, I could spend that time calling leads.

Working at this for 6 days a week meant I' d be contacting 120 people every week. - i was on my way to mlm success. If even 1% decided to join my business, that' s over 4 new people a month! So I bought my leads list, and swallowed my, memorized my script phone fear. It wasn' t until after I' d made about 10 dials that reality exploded in my face like a hydrogen bomb on Fantasy Island. This was it. My plan was crap.

And, of those 20% , about 90% showed about as much interest in starting their own business as Paris Hilton in becoming a nuclear physicist. - i learned the hard way that only 20% of my calls would be answered on the first try. Most didn' t even remember requesting information about a home based business. Looking back on my original plan, I would have had to be on the phone 20 hours and contact 1, 000 people every day! Instead of 6 calls an hour, I made about 5Of those, about 1 expressed mild interest in starting a business. For your goals to be effective, you must base them in reality.

Goals are not wishes. - if your goal is to watch a sunrise, but you' re facing west, then how realistic is that goal? I wish I could sing like Pavarotti, but unless I' m willing to go through years of vocal training and practice, it' s not going to happen. I' m taking steps now to achieve that goal. My goal, on the other hand, is to regularly sponsor 5 or more people every month. To achieve your goals, you must get clear about what you really want.

Maybe your goal is to be wealthy. - as simple as this sounds, you might be surprised how vague your goals really are until you write them down. What does that mean to you? Unfortunately, many people who get involved in network marketing view it as a quick fix, and become discouraged when their expectations aren' t immediately met. How will you know when you' re wealthy? They realize too late that their goal of making$ 50, 000 in a couple months isn' t realistic. For goals to be effective, larger goals need to be broken down into manageable chunks.

The hype that surrounds network marketing both creates and promotes the expectations of money for nothing( or very little) . - if your goal is to make$ 100, 000 a year in 3 years, how much will you need to make in 1 year? 6 months? 90 days? Focusing on smaller goals keeps you from being overwhelmed. What steps will you need to begin taking tomorrow? For instance, following up on 3 prospects and writing 2 articles today feels much more doable and realistic than focusing on your 3 - year plan. You can plan, and talk, study, but until you take action nothing really changes. Nothing happens until you turn your intentions into consistent action.

If you keep doing what you' re doing, you can expect to get what you' ve always gotten. - think about it. It' s that consistent action that produces real, lasting results. If a raindrop lands on a huge boulder one time, nothing much happens. If several drops of water, pummel this same, however boulder over time, you get the Grand Canyon.

Direct Sales Are Another Way Of Earning Passive Income

Business, Network Marketing.

Passive income - direct sales business - passive income opportunities today are much greater than it was ever before. It is money earned by you without actually working or putting any actual effort to earn.

Thanks to the net, passive income has become a reality for many people and is no longer a dream. - in early days, you were earning passive income if you owned properties or had given it on rent or if you were a silent partner with some business association. Today, several people are earning passive income through companies like Amway, or Avon, Tupperware. Direct sales are another way of earning passive income. They sell these products themselves and also recruit other people to sell under them. They are also called downline in network marketing business.

So, for bringing persons into this direct sales business, they are rewarded by given a commission of sales made by their recruiters. - so even if they stop doing the sales themselves for the product, they still make good amount of income from their downline which they have recruited. Individuals can generate it for years through writing e - books or articles. And now, with the help of internet, passive income opportunities have expanded many folds and have also become easier for people to do. For ongoing passive income, people can sell the copyrights to their writing works and then make a small or even moderate commission from all future sales from those writings. But it does take a lot of time for it to be real, and that individual will also have to be alert to look for new trends in internet so that their clients are always getting better and quick service, and to make sure that their passive income opportunity grows day by day and remains consistent. Also, good number of individuals has harnessed the influence of the World Wide Web and has built websites and worked for it until it is functionally almost automatically, with very little maintenance.

Also, if one of their websites is running successfully, they may even want to duplicate this opportunity with many different online business and websites. - now you may ask, how do you do this? So if you want to increase your worth and quality of life, you must always plan to reduce the amount of work you do and at the same time increase your earnings. Well, there is some guaranteed, time tested income generating techniques and investments strategies to first create and then slowly, increase your passive, but surely income. As an example, if you own some shares in some company which pays you yearly dividends, or you may own a business which run almost completely by its own, or even if you own some real estate or property which can create rental income for you. Passive income can be created when you are generating money without putting effort or having to toil for it. All of the above methods can be used to generate passive income.

Instead of putting effort for earning money, you can now make money itself work for you.

What Is A Prospect

Business, Network Marketing.

How to recognize stupid mlm prospects - are your prospects not interested in your mlm business? You just have not found the right prospect yet. It' s not your fault.

As a Manager at Kennedy Space Center Florida, I worked every day, to help the IAM Union work force improve and engage to make a difference. - i thought i could make a difference by helping others succeed at their job. I knew their pain, because several years earlier, I was an hourly worker, for Space Shuttle Processing. Every morning at 0645 I met with 22 Technicians, scattered around a large table, and described the power that they had to make a difference and help us improve our processes. I have other similar examples to explain why MLM is a very compelling industry for me. It soon became clear that these Technicians were content with the status quo and did not intend to change.

MLM business building is like a natural selection tool for identifying the people that you will work with. - a prospect is a man or woman that you invited to your first presentation and called you back. What is a prospect? The following list of prospects will help you save time and aggravation during the prospecting process. She will even argue about time freedom. The Antagonist: Her life objective is to debate what you tell her.

She thrives on conflict. - she will waste your time asking questions about non income producing activities( ipa) . She will continually question your business and will want to know all of the details about everything. Caution, do not confuse the antagonist with a prospect who genuinely wants information. He will try to set up more phone calls with you so he can tell you more about his past accomplishments. The Great One: He will keep you on the phone as long as you will listen to his past accomplishments. His objective is to tell you about all of his successes and accomplishments.

Befuddled: He is an introvert. - do not waste time with this prospect. He really does not know why he called you. He does not have a goal or vision of what he wants. He is not a good communicator. Sometimes you have to ask him if he is on the phone. Legend: You will meet numerous legends.

He does not belong in network marketing. - he has done 20 deals, and can bring 30, 000 people in your down line. He has done it all he can tell you about all of his past experiences. He will ask you for a little front money, because his is so good that he thinks you should pay him. If he was such a legend he would not be talking to you. If he starts talking about internet and lead generation systems, his objective is to sell you something. Systems Expert: He will listen to your story intently and sound very motivated, but then will shift the focus to internet or lead generation systems because that is what he is selling.

Professor: She will ask you how fast the absorption rate is of your multivitamin. - she will have you on the phone for hours asking you for information related to non ipa' s. She will want to know how your compensation plan compares with company X and Y' s compensation plan. Chronic: He acts really excited. He may call you for up to a year. He calls you regularly and has lots of questions, but always has one more question before she will join.

After he calls you three times, do not spend any more time with him. - she is the master of disguise. Magician: She appears to be exactly what you are looking for. He will sound very motivated on the phone and she will sign up to work with you. Surfer: Sits in front of his computer on the internet and surfs websites 10 hours a day. Then, you will never hear from her again. She will spend all of his time surfing the net looking at different companies, blogs, lead generation systems, etc. that do not contribute to building his business.

What do all stupid prospects have in common? - he is too busy surfing to recruit. They will not understand that they get paid for only two IPA' s: Promoting their products and promoting their business. You are looking for the Passionately Curious person: He does not argue, he has honest questions, he does not brag, but just wants to know more about your company. What kind of person are you looking for? He is a very ethical and rational person. He is ethical, and decent, rational.

He listens intently to you and gets to work. - passionately curious person will be in two types of life situations: he will hate his lifestyle or he will be broke. Another name for this person is the rainmaker, because he will make you very rich.